Wednesday, October 24, 2012

Know Your Strengths In Four Steps

Understanding what you, and your team, are good at is not narcissism. Rather, it is an investment in your lead generation and appointment setting campaign. Think about it. You will not place someone on a job where they cannot perform well, right? That is why you need to know what they are good at in order to maximize their capacity in generating sales leads. So where do you start, what should you look for? There are several points that you have to take note about.
  1. Look for signs of excitement – observe your workers as they work through different tasks. What kind of work do they do when you notice their enthusiasm, creativity, or spontaneity spike? Identify that and you will know where they are actually good at.
  2. Do away with job titles – job titles are just that – titles. They hardly contribute anything in making your lead generation campaign fly. It is much better for you to put people on a job based on their abilities, not on the titles that they carry.
  3. See what you do differently – there is no such thing as one-size-fits-all in a appointment setting campaign. You have to look for people who think differently, who are not afraid to try something new or think up something radical if it means getting to the goal.
  4. Be creative in describing the strengths – once you know the strengths of each member of your team, you can proceed to label them. But it has to be creative enough to elicit a positive impact. You can try telemarketing superstar, commercial think-tank, walking library. Let your imagination fly and you will see it with your team as well.
That is how you identify the strengths that can help you in your lead generation and appointment setting campaign.

2 comments:

  1. Hello Kyla,

    My name is Breeann. I am a Community Manager for a content marketing platform called Atomic Reach that connects bloggers with brands looking for high-quality content. I am reaching out to you about an opportunity to be featured on the SalesMetric Site: http://salesmetric.ca/

    SalesMetric will be launching a section of their site. I thought you would be a perfect fit for the community! I loved reading through your blog and think you have done a fantastic job in covering topics that would be interesting to their readers. Your blog showcases a personal yet professional perspective on lead generation and marketing while offering solid advice.

    So the obvious question, what’s in it for you?

    If you choose to join in, we’ll publish the title of your posts and the first few sentences of each. If readers want to see the full story, they’ll be pushed to your blog. The benefits to you are pretty obvious: increased exposure and more traffic to your site.

    You will gain more traffic to your blog, and we’ll be sending new readers to your site every day. You can also meet new fellow bloggers who write about the same topic!

    If you’re interested or have any questions, please send me an email breeann@atomicreach.com and I’ll send you a link to activate your account (or an answer to questions).

    We look forward to you joining our community!

    Kindest Regards,
    Breeann
    Community Manager
    www.atomicreach.com

    ReplyDelete
  2. Hi Kayla,

    This is a friendly reminder about our recent invitation to participate in the new content syndication channel we are launching at SalesMetric.

    We've already had some other bloggers join. You might recognize them:

    www.mayersalestraining.com/category/blog
    www.omghub.com/sales-archaeologist-blog
    www.davesteinsblog.esresearch.com
    www.prospectrmarketing.com/blog

    We’ll be featuring sales and marketing thought leaders on a weekly basis on the new section of the site. We are not yet live, but will be launching the section shortly and would love for you to be a part of it.

    By participating, we’ll publish the title of your posts and the first few sentences of each. If readers want to see the full story, they’ll be pushed to your blog. The benefits to you are pretty obvious: increased exposure and more traffic to your site.

    If you’re interested or have any questions, please send an email to info@atomicreach.com with “SalesMetric” in the subject line and I’ll be happy to answer your questions or send you a link to activate your account right away.

    I look forward to you joining our community.

    Sincerely,

    Breeann Morgan-Hunt
    Community Manager
    www.atomicreach.com

    ReplyDelete