As much as possible, companies try to avoid failures. There is no perfect prediction on what fiasco can bring to their business. However, there is really an existing inevitable force. What a firm can do is to prevent it from happening no matter what. The same is true with telemarketing campaigns. One of the implicit objectives is not to escape but to control or to prevent, if possible, a meltdown. Therefore, business organizations must be armed with superb strategies and implementations.
To shy away from failure, here are the things a company should avoid from happening:
INSUFFICIENT RESEARCH
The business world is not about baseless opinions and out-of-nowhere assumptions. To warrant success, research is a great tool. A telemarketing campaign must be geared with reliable and relevant contents. It must be timely and accurate.
Storing an insufficient research data leads to unfavorable circumstances. For example, prospects accounts without buying patterns will provide headaches to the sales and marketing team. They won't be able to determine what method to inject for a particular market.
IGNORANCE OF TECHNOLOGY
Everybody needs to invest in technology. Despite moderate to high costs, technical support tremendously increase efficiency and effectiveness. Ignoring the importance of technology indicates only one thing- to stop doing business.
DUMPING OUTSOURCING
There are some firms which have misgivings on the performance of telemarketing service providers in lead generation. Thinking that it is too costly, they resorted in building their own contact centers. However, skillful telemarketers, high guaranteed sales leads, lower costs are among the many benefits that a firm will miss if it opted not to outsource. Before making decisions, a company must weigh the pros and cons between an in-house and an outsourced contact centers.
Monday, November 29, 2010
Monday, November 22, 2010
Telemarketing: The Next Evolution in Business Advertising
Some might raise their eyebrows over this claim, but the fact remains that telemarketing is still, and will always be, the most ideal marketing tool ever employed by businesses. History has shown us just how useful it is for promotion and advertising.
Although it’s true that telemarketing has earned a negative reputation, brought about because of the abuses committed by frauds and con artists who have deceived so many unsuspecting victims, telemarketing has finally found a comeback. It’s still the most effective strategy in business, especially in the field of lead generation and appointment setting for businesses.
It has been viewed recently as an invaluable tool in obtaining necessary information for businesses to improve their operations. In the first place, it’s only through telemarketing can a business look for other business in B2B transactions. TV, radio, and even print ads all fall short on this area of promotions. Incidentally, this precisely where telemarketing shines.
There are so many possibilities opened up by telemarketing. Thanks to its flexibility, it can effectively perform a multitude of tasks that require the use of a telephone. From extensive business surveys, to elaborate events planning, professional telemarketers can do that. And there are so many companies who are satisfied by the performance of professional telemarketing services.
Telemarketing services are the key to the success of any business. If one wants to expand their business, keep their business going despite the hard times, or simply look for more efficient ways to improve their business operations, then telemarketing is the right tool for them.
Although it’s true that telemarketing has earned a negative reputation, brought about because of the abuses committed by frauds and con artists who have deceived so many unsuspecting victims, telemarketing has finally found a comeback. It’s still the most effective strategy in business, especially in the field of lead generation and appointment setting for businesses.
It has been viewed recently as an invaluable tool in obtaining necessary information for businesses to improve their operations. In the first place, it’s only through telemarketing can a business look for other business in B2B transactions. TV, radio, and even print ads all fall short on this area of promotions. Incidentally, this precisely where telemarketing shines.
There are so many possibilities opened up by telemarketing. Thanks to its flexibility, it can effectively perform a multitude of tasks that require the use of a telephone. From extensive business surveys, to elaborate events planning, professional telemarketers can do that. And there are so many companies who are satisfied by the performance of professional telemarketing services.
Telemarketing services are the key to the success of any business. If one wants to expand their business, keep their business going despite the hard times, or simply look for more efficient ways to improve their business operations, then telemarketing is the right tool for them.
Wednesday, November 17, 2010
B2B Telemarketing is Better Than B2C
Though many people may perceive B2B and B2C as two similar concepts, it is a truth to be told that they are two different ideas. Engaging in business-to-business (B2B) lead generation is selling products (goods or services) from a company to another company. On the other hand, business-to-customer (B2C) operates from an entity directly to the end consumers. The difference between the two isn't limited to its definition alone. The process, related costs, strategic approaches, efficiency and effectiveness separate the two apart. After reading the article, all these and more will determine why B2C is a more challenging than B2B.
To find out, let's dissect the two:
Business-to-customer (B2C) Telemarketing
Though not generally classified, buyers of a B2C method are individuals, who pay a price for personal reasons. Thus, creating an emotional involvement, wherein B2C sellers should exert extra effort and persuade them to patronize the products. Needless to say, households might not be at home during the calling time or if they are able to answer the calls, they hung up before even a telemarketer can promote its products. In a survey conducted, 98% from almost two (2) million households confessed that a call from a telemarketer makes them “angry”.
The worst problem encountered in a B2C transaction is its failure to reach its targeted audience. This will result in a wasted effort, plus money thrown away for nothing.
Business-to-business (B2B) Telemarketing
Unlike in a B2C Telemarketing, buyers of B2B are executives and managers of another business entity. They exercise due care and professional skepticism. This is so because for every decision they have arrived with, the whole business will be greatly affected. However, this does not discount the fact that they also think for personal benefits. By this, B2B telemarketing should optimize both individual and company advantages.
On the other hand, one of the good things B2B gives is that, it reaches the entity's targeted audience. Once the telephone marketing representative transact with the targets, it is considered a warm lead.
To find out, let's dissect the two:
Business-to-customer (B2C) Telemarketing
Though not generally classified, buyers of a B2C method are individuals, who pay a price for personal reasons. Thus, creating an emotional involvement, wherein B2C sellers should exert extra effort and persuade them to patronize the products. Needless to say, households might not be at home during the calling time or if they are able to answer the calls, they hung up before even a telemarketer can promote its products. In a survey conducted, 98% from almost two (2) million households confessed that a call from a telemarketer makes them “angry”.
The worst problem encountered in a B2C transaction is its failure to reach its targeted audience. This will result in a wasted effort, plus money thrown away for nothing.
Business-to-business (B2B) Telemarketing
Unlike in a B2C Telemarketing, buyers of B2B are executives and managers of another business entity. They exercise due care and professional skepticism. This is so because for every decision they have arrived with, the whole business will be greatly affected. However, this does not discount the fact that they also think for personal benefits. By this, B2B telemarketing should optimize both individual and company advantages.
On the other hand, one of the good things B2B gives is that, it reaches the entity's targeted audience. Once the telephone marketing representative transact with the targets, it is considered a warm lead.
Thursday, November 11, 2010
Strengthening Your Sales Team With An Appointment Setting Service
Is your business on the brink of failure due to the economic fluctuation? Is your sales team bearing the brunt of recession? Most business owners and sales professionals have been experiencing sales reduction in the past 2-3 years. But, even with the economic hurdles your business and people might be tackling these days, it is your responsibility as owner or leader to help them cope with hardships and achieve their and your company's sales goals. Are you shouldering all the appointment setting burden or getting external help from a telemarketing company? What needs to be done to guide your sales team in their pursuit to maximize sales in an economic downturn?
A good business leader must spend more time with his/her sales people, involve them in perceptive marketing discussions, ask more pertinent questions, educate them rigorously and give them guidance in these difficult times. Have you considered revamping your sales appointment setting activity?
Your sales team needs a more aggressive approach to their overall lead generation process. This can be achieved through setting appointments proactively, creating and cultivating long-term relationships, working harder and wiser than your competition, but, without the need for increasing your cost per sale.
This may seem too difficult to achieve in a recession. The capability of a sales team to be more enthusiastic in their job weakens due to negative factors beyond their control: factors that were brought about by severe economic conditions. In order to alleviate the situation and cut costs, many businesses are now delegating appointment setting tasks to telemarketing companies in order to strengthen and support their sales force.
Sales professionals work very hard and are reasonably fired up to perform in good economic times, however, they are also susceptible to the glooming effects of dwindling sales. A business-to-business appointment setting service enables them to concentrate on closing deals and takes the burden off your shoulders as owner or leader.
If your sales people are struggling to perform proactively and finding it difficult to achieve their sales objective, then an appointment setting service could definitely help you in this aspect. Consider hiring one today.
A good business leader must spend more time with his/her sales people, involve them in perceptive marketing discussions, ask more pertinent questions, educate them rigorously and give them guidance in these difficult times. Have you considered revamping your sales appointment setting activity?
Your sales team needs a more aggressive approach to their overall lead generation process. This can be achieved through setting appointments proactively, creating and cultivating long-term relationships, working harder and wiser than your competition, but, without the need for increasing your cost per sale.
This may seem too difficult to achieve in a recession. The capability of a sales team to be more enthusiastic in their job weakens due to negative factors beyond their control: factors that were brought about by severe economic conditions. In order to alleviate the situation and cut costs, many businesses are now delegating appointment setting tasks to telemarketing companies in order to strengthen and support their sales force.
Sales professionals work very hard and are reasonably fired up to perform in good economic times, however, they are also susceptible to the glooming effects of dwindling sales. A business-to-business appointment setting service enables them to concentrate on closing deals and takes the burden off your shoulders as owner or leader.
If your sales people are struggling to perform proactively and finding it difficult to achieve their sales objective, then an appointment setting service could definitely help you in this aspect. Consider hiring one today.
Monday, November 8, 2010
Telemarketing is Canada’s Answer
Businesses in Canada are in a tight bind right now, and you know it. The world is still reeling from the effects of the recent financial crisis, and everyone in any industry is feeling it. Canada is no different. With the rising costs of keeping a business open, you know pretty well how great it would be if there is a way to attract customers. Why not try telemarketing for a change?
Let’s face it.
There are people who buy and there are those who don’t. For those who can, well, they’d rather not spend unless they can be sure that they can get their money’s worth. It just shows how important it is to make them aware of your offering. Telemarketing makes sure that this will happen.
Now, if you decide to outsource telemarketing, then you are in for bigger savings. Not only that, you can be sure that you are getting only the best expertise in this kind of promotion. Professional telemarketers for Canada have the skills and the talents in dealing with many tasks on the phone. They are also capable of establishing rapport with prospective customers and convincing them that they will need your products or services.
This is certainly an opportunity you shouldn’t miss. After all, this is a tried and tested method of advertising, which had never failed to produce results. Despite its unsavory reputation in the minds of many, telemarketing services will continue to thrive. With it, you too can also help your business thrive.
Let’s face it.
There are people who buy and there are those who don’t. For those who can, well, they’d rather not spend unless they can be sure that they can get their money’s worth. It just shows how important it is to make them aware of your offering. Telemarketing makes sure that this will happen.
Now, if you decide to outsource telemarketing, then you are in for bigger savings. Not only that, you can be sure that you are getting only the best expertise in this kind of promotion. Professional telemarketers for Canada have the skills and the talents in dealing with many tasks on the phone. They are also capable of establishing rapport with prospective customers and convincing them that they will need your products or services.
This is certainly an opportunity you shouldn’t miss. After all, this is a tried and tested method of advertising, which had never failed to produce results. Despite its unsavory reputation in the minds of many, telemarketing services will continue to thrive. With it, you too can also help your business thrive.
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