Though many people may perceive B2B and B2C as two similar concepts, it is a truth to be told that they are two different ideas. Engaging in business-to-business (B2B) lead generation is selling products (goods or services) from a company to another company. On the other hand, business-to-customer (B2C) operates from an entity directly to the end consumers. The difference between the two isn't limited to its definition alone. The process, related costs, strategic approaches, efficiency and effectiveness separate the two apart. After reading the article, all these and more will determine why B2C is a more challenging than B2B.
To find out, let's dissect the two:
Business-to-customer (B2C) Telemarketing
Though not generally classified, buyers of a B2C method are individuals, who pay a price for personal reasons. Thus, creating an emotional involvement, wherein B2C sellers should exert extra effort and persuade them to patronize the products. Needless to say, households might not be at home during the calling time or if they are able to answer the calls, they hung up before even a telemarketer can promote its products. In a survey conducted, 98% from almost two (2) million households confessed that a call from a telemarketer makes them “angry”.
The worst problem encountered in a B2C transaction is its failure to reach its targeted audience. This will result in a wasted effort, plus money thrown away for nothing.
Business-to-business (B2B) Telemarketing
Unlike in a B2C Telemarketing, buyers of B2B are executives and managers of another business entity. They exercise due care and professional skepticism. This is so because for every decision they have arrived with, the whole business will be greatly affected. However, this does not discount the fact that they also think for personal benefits. By this, B2B telemarketing should optimize both individual and company advantages.
On the other hand, one of the good things B2B gives is that, it reaches the entity's targeted audience. Once the telephone marketing representative transact with the targets, it is considered a warm lead.
To find out, let's dissect the two:
Business-to-customer (B2C) Telemarketing
Though not generally classified, buyers of a B2C method are individuals, who pay a price for personal reasons. Thus, creating an emotional involvement, wherein B2C sellers should exert extra effort and persuade them to patronize the products. Needless to say, households might not be at home during the calling time or if they are able to answer the calls, they hung up before even a telemarketer can promote its products. In a survey conducted, 98% from almost two (2) million households confessed that a call from a telemarketer makes them “angry”.
The worst problem encountered in a B2C transaction is its failure to reach its targeted audience. This will result in a wasted effort, plus money thrown away for nothing.
Business-to-business (B2B) Telemarketing
Unlike in a B2C Telemarketing, buyers of B2B are executives and managers of another business entity. They exercise due care and professional skepticism. This is so because for every decision they have arrived with, the whole business will be greatly affected. However, this does not discount the fact that they also think for personal benefits. By this, B2B telemarketing should optimize both individual and company advantages.
On the other hand, one of the good things B2B gives is that, it reaches the entity's targeted audience. Once the telephone marketing representative transact with the targets, it is considered a warm lead.
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