Wednesday, October 24, 2012

Know Your Strengths In Four Steps

Understanding what you, and your team, are good at is not narcissism. Rather, it is an investment in your lead generation and appointment setting campaign. Think about it. You will not place someone on a job where they cannot perform well, right? That is why you need to know what they are good at in order to maximize their capacity in generating sales leads. So where do you start, what should you look for? There are several points that you have to take note about.
  1. Look for signs of excitement – observe your workers as they work through different tasks. What kind of work do they do when you notice their enthusiasm, creativity, or spontaneity spike? Identify that and you will know where they are actually good at.
  2. Do away with job titles – job titles are just that – titles. They hardly contribute anything in making your lead generation campaign fly. It is much better for you to put people on a job based on their abilities, not on the titles that they carry.
  3. See what you do differently – there is no such thing as one-size-fits-all in a appointment setting campaign. You have to look for people who think differently, who are not afraid to try something new or think up something radical if it means getting to the goal.
  4. Be creative in describing the strengths – once you know the strengths of each member of your team, you can proceed to label them. But it has to be creative enough to elicit a positive impact. You can try telemarketing superstar, commercial think-tank, walking library. Let your imagination fly and you will see it with your team as well.
That is how you identify the strengths that can help you in your lead generation and appointment setting campaign.