Yes, we all have heard of the word "innovation" when improved lead generation work is being discussed. And really, it cannot be helped. There are a lot of pundits who are saying that innovation has become a part of the past. It is not really producing results, especially if we are talking about B2B leads. We do have these executives who are saying that we must go back to the basics, strip the changes made on a process, in order to finally get the needed sales leads. But why is innovation seemingly not improving anything? That can be blamed on three misconceptions that has long influenced our minds.
- Creativity and innovation are the same – not exactly, to tell you the truth. Actually, creativity is just one part of the innovation process. The next part is getting people who know how to get these ideas flying off the ground.
- Only a few should lead the innovation process – honest to goodness, everyone can join the innovation process. If someone knows how to make a telemarketing process better, then he should be given the chance to show how it works.
- Innovation should be big – if you use Apple as your benchmark, well, that is a good one. But it can be misleading in terms of the results produced by their innovation process. You need not have something big. Just something that can get you more business leads will do the trick.
As a food for thought, remember that innovation is "something different that has an impact". Keep that in mind.
