Thursday, September 22, 2011

Why You Need to Use Telemarketing in Lead Generation

If you are in Canada and you think the methods you are using for lead generation do not bring any new customers, then it's time to turn to telemarketing service. Yes, you will really need to do this to see big bucks in your business. Telemarketing is more often than not the most economical and trusted tool in business lead generation. And if you don't want to risk your sales people valuable time, then you need to start now.

What can you get then? Telemarketing can give a lot more benefits. One, you will be able to reach the right decision makers in the industry. Two, you will be able to identify the residents and businesses that are your best possible prospects. Three, you will be able to discover individual prospect's questions, concerns, objections, and hot-button issues. Now, just imagine how you are going to accomplish such tasks if you don't have telemarketing in your hands.

If you decide to use this in your lead generation campaign, then you need to decide for a reliable helpmate too-telemarketing call center. Lead generation requires time and expertise, so you will be needing the help of professional telemarketers from these hubs. How do they work? They can clear doubts and confusions of your customers by ensuring them of how helpful it is to purchase your product and service. They are the ones who will initiate a clear conversation and will try to know the current situations of your customers. Also, they will try to find out if your prospective client has any concerns with the product or service you are selling them.

If this is how telemarketing works in generating leads, then people will no longer view cold calling or telemarketing as a pain in the neck. If this is done professionally, then everyone will surely welcome this in their lives. And because you make telemarketing call centers as your accountable partner then you will be ensured of total success. They employ representatives who have the soft skills and expertise to make every cold call a success. So doubt no more and see for yourself how powerful telemarketing can be to your lead generation campaign.






Tuesday, September 6, 2011

The Future of Telemarketers

Geoffrey James wrote an article for BNET about Sales Jobs of the Future. He listed that these jobs might evolve in the future:

• Indirect Sales
• Strategic Account Manager
• New Business Development
• Account Management
• Territory Consultative Product Sales
• Territory Relationship Product Sales
• Territory Relationship System Sales
• System Specialist
• Product/Service Specialist
• Product/Transactional Specialist
• Outbound Telesales
• Inbound Telesales
• Customer Service Representative

I was not surprised when telesales made the list. The telephone is still the best communication tool especially for lead generation. However, cold calling is not a walk in the park. There are many challenges being a telemarketer but that can be conquered. Telemarketing or Tele-selling is here for the long run, so practice, learn and master your sales skills and be part of the future of your company’s sales team.