For businesses who want to become a success, they have sought out the help of telemarketing companies. These companies can help a business acquire additional income for the organization. Furthermore, they would help the business save up on total costs, like time, money, and effort, when managing a sales campaign.

There are many services that are being offered by these telemarketing companies. These services can then be broken down into two major categories: inbound and outbound telemarketing. Let us look at some of the services that can be found within these two categories.

Inbound

The inbound telemarketing include order processing, bills payment, and even ticket reservation for various forms of transportation such as train and airline travel.

They have representatives wait for the calls of their customers instead of them calling their prospects. These representatives generally have a little less sales training than those of outbound telemarketers for the prospects are already interested about the product or service even before the call was made.

Outbound

The outbound telemarketing call center provides telephone surveys, data profiling, lead generation, telesales, and general information inquiry. Outbound telemarketers generally have more sales training than those of inbound telemarketers for they need to pique the interests of their prospects to formulate a good answer from their prospects that would in turn provide enough profit for their clientele.