The plethora of fraudsters and scammers nowadays trying to pass off as legitimate telemarketing companies, is evidence enough that telemarketing works. Either that or you could find an abundance of companies out there, each with their own unique success story on how telemarketing helped them with their sales and marketing. Whichever way you look at it, there's absolutely no doubt that the system, techniques and methodologies of telemarketing works. But with so many worries about legal action, to ensure the success of your telemarketing campaign, some necessary steps have to be undertaken.
Picture the prospective customer's face upon answering the phone during dinner – not a pretty sight. But that 'minor inconvenience' for you is exactly the kind of 'inconvenience' that could tarnish your business' reputation. That's why laws are in place regulating business to business telemarketing services to be familiar with specific time frames for calling as well as having a list of individuals who have said they do not want to be called (Do Not Call List). Initially, these laws may strike you as unfair as it seems they're only intended to protect the consumers. But look at it this way, it's also a good way for the telemarketing industry to maintain the most highest of standards and maintain an aura of professionalism.
A couple of years earlier, and it happens you came across an article like this saying that telemarketing works and that you should try it, you would probably dismiss it as BS and frankly, I wouldn't blame you. It would be challenging to convince any respectable business that the telephone can trump the automobile and the salesman's own two legs as far as increasing sales and being profitable is concerned. But for those businesses that blindly yet boldly went where no other businesses would – and became marketing success stories, they'd probably say it was a 'leap of faith'.
For whatever it's worth it, 'leap of faith' or whatever reason they may have at that time, one thing is for certain – telemarketing works. It worked before and thanks to some tweaking in the methods and techniques used, it continues to work still.
Picture the prospective customer's face upon answering the phone during dinner – not a pretty sight. But that 'minor inconvenience' for you is exactly the kind of 'inconvenience' that could tarnish your business' reputation. That's why laws are in place regulating business to business telemarketing services to be familiar with specific time frames for calling as well as having a list of individuals who have said they do not want to be called (Do Not Call List). Initially, these laws may strike you as unfair as it seems they're only intended to protect the consumers. But look at it this way, it's also a good way for the telemarketing industry to maintain the most highest of standards and maintain an aura of professionalism.
A couple of years earlier, and it happens you came across an article like this saying that telemarketing works and that you should try it, you would probably dismiss it as BS and frankly, I wouldn't blame you. It would be challenging to convince any respectable business that the telephone can trump the automobile and the salesman's own two legs as far as increasing sales and being profitable is concerned. But for those businesses that blindly yet boldly went where no other businesses would – and became marketing success stories, they'd probably say it was a 'leap of faith'.
For whatever it's worth it, 'leap of faith' or whatever reason they may have at that time, one thing is for certain – telemarketing works. It worked before and thanks to some tweaking in the methods and techniques used, it continues to work still.
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