Wednesday, June 9, 2010

Buying a Telemarketing List

Telemarketing lists are a great source of potential prospects. Two different list formats exist: compiled and response. To purchase a quality leads list, you must conduct research, gather details about the marketing campaign, create a data criteria file and sample data before completing the purchase.

In buying a telemarketing list, discuss your company’s primary needs first. Make the data requirements that were provided by your manager or sales director available. Request a sample database of 100 or less prospects to check the quality of the information. Sample databases are available for customers to try at a reduced rate for quality control purposes. If satisfied with the results from the sample data, then it’s time to order a database.

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