Tuesday, May 11, 2010

Telemarketing Skills Improve Call Conversions

Telemarketing tips can guide you to improve your call answering skills. Here are some of those helpful tips:

Telemarketing is an effective tool in selling products and services. It connects you with new customers and keeps you in contact with the current ones. If you can reach more people in shorter time, then you can expand your sales territory that can bring your company to function on national and international levels.

Skilled communication brings success in telemarketing. Your ability to convey desirable messages effectively can give you more sales. Essentially, businesses will look for telemarketers with highly-qualified phone answering skills and the ability to achieve more results out of lesser calls.

Unlike with other marketing strategies, telemarketing depends solely on verbal communication. The success in this aspect depends completely on your ability to use words effectively. It depends on what to say and on how to say it.

Telemarketing if used properly can be a very important tool for generating greater productivity and higher profits; yet in a competitive field, it is important to have the skills necessary for success. So, here are some tips on how to improve your telemarketing skills:

Recognize Consumer Behavior. Understand your target audience by knowing them well. Identify what they need, what they want, how they think and how they feel. Knowing these things will help you connect with your client or customer. Your customers can relate to you because you can provide them what they need. Whether a professional, skilled trade person, student or parent, knowing your customer will guide your conversation, help you ask appropriate questions, and allow you to design your script to suit your audience.

Be ready. In order for you to be an effective telemarketer, you must understand that most of the work happens before you even pick up the phone. Set your objectives first. Know your goals and the message you want to deliver. The things you want to accomplish, decisions to take to secure future interest. You should know the outcome to avoid difficulty in seeing results. Be organized, understand your product and get ready to answer any questions of the customers. Remember that to secure a sale is to provide important information and to meet the needs of the client. Prepare a script that can get the customer’s attention immediately. Keep them interested to your product and service. Your script should contain main ideas, convincing words and key questions that will generate interest, yet always have that script change if the conversation progresses. Make sure that the call will sound genuine and normal. If they can feel that you are talking to them personally, they are likely to be convinced. Lead your customers in identifying their needs and persuade them that you can provide solutions. Understand your product, know your customers, create a suiting script, establish clear objectives, and develop an appropriate message. These things will prepare you in handling telemarketing effectively.

Develop. Successful telemarketing depends on your good listening skills, effective communications skills and you ability to connect to your customers. Developing these skills will help you in getting greater results and will allow you in reaching your goals in a shorter time. Rehearse your message, or practice on family, friends or co-workers. Practice your skills out on someone who can critique your presentation honestly. Constant practice will improve your skills and confidence in giving customers best service.

Telemarketing is a major way to promote your business, to increase sales and to expand your client base. By applying these telemarketing tips you will develop strong communication skills that can improve your call conversions.

5 comments:

  1. Hi, Kyla.

    I agree with your post that telemarketing is an effective tool in selling.

    Since telemarketing plays such a big role in lots of businesses, many b2b telemarketing companies wanted to make sure that their telesales can provide quality services to their business partners. Every b2b telemarketing company makes sure that their agents have undergone training in the
    telemarketing outsource fields and with that professionalism, lots of big businesses rightfully trust their services.

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  2. Successful online answering services start with excellent communication skills and great knowledge of the product/service and how to sell it. And with proper guidance (mentoring), sales representative won't fail in providing excellent B2B sales experience. Same with other phone operations like RSVP services and technical support, B2B telesales is something that should be taken seriously.

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  3. You're right Mark. I want to add that to be able to achieve excellent communication skills and tap the potential selling talents of certain employees, they need proper training and a good trainer or mentor. A newbie employee who's not so good on sales, can still be able to catch up with the nature of the work if there's proper guidance from his mentor or team leader.

    Most b2b telemarketing companies make sure that their outsource people are trained well and are familiar with telemarketing outsource. This is a reason why starting your career with a b2b telemarketing company is a good steeping stone for career advancement.

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  4. Hi..
    As I am into B2B telemarketing for online elearning services. I am making 50-60 calls a day.
    I need to improve my probing skills.
    If you can suggest me some voice and accent training available online or any ebooks...will be a great help.
    Thnaks!!

    Regards
    Ankur

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  5. Aside from having a 1800 Number, there are a lot of ways on how to succeed in telemarketing. :)

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