The Many Uses Of B2B Telemarketing

Companies do not just only benefit from B2B telemarketing through cold-calling services. There is a roster of other activities that they can engage in and at the same time benefit themselves. This set of services truly erases the misconception that telemarketing is only limited to teleprospecting and appointment setting. There are a lot of other ways to make use of this instrument. Well, I bet some would want to avail if they need and have the budget enough to afford it.

Here are some of the other ways to use B2B telemarketing:

• Database cleaning. Do you have a list of existing customers that needs updating? Well, the best thing to do is to clean and update these contacts to continue direct communication with them. Through the aid of the telephone, your clients will be easily reached and in a short span of time, your partner will hand to you a fresh business database.

• Making follow-ups. B2B telemarketing is a good way to make follow-throughs for a direct mail or email campaign. Who knows if the prospects are interested on what you are offering and are just waiting for you to make a call? Telemarketing is a great way to prevent opportunities from slipping away.

• Market surveys. There is no other way to determine the interest level of customers for new products or changes in existing products than by making phone calls. It is not only efficient but it is also delivers quick results.

• Invitations. Are you planning for a trade show or a conference with your existing or potential customers as your guests? Then, the easiest, fastest and cheapest way to invite is through telemarketing.

The services of a B2B call center do not only revolve in lead generation or appointment setting. You can utilize this effective instrument for some other purposes. So, if you plan to outsource or are outsourcing telemarketing services, feel free to ask for additional services mentioned above.

Telemarketing Gives FOIP The Boost It Needs

Everyone involved in the FOIP business knows that they need to find good software leads. After all, with this economy still suffering from the effects of the recent financial crisis, businesses are still hesitant to invest on new technology. For you to convince these firms to deal with your FOIP company, it pays to use an effective lead generation strategy. One of these happens to be telemarketing. It’s one of the simplest, yet most powerful means for a firm to find a new market, or to establish its hold firmly in the one they currently belong in. Really, from the number of firms hiring their services, you can be certain that this strategy will be a mainstay.

B2B telemarketing is pretty much a tried and tested strategy. Everyone in the software telemarketing profession knows that it’s pretty effective in convincing firms to invest on their client’s products and services. It’s also one of the best means for lead generation and appointment setting. Many firms in search of fresh deals use it to increase their chances of closing new partnerships, or just enabling them to work with their current ones better. There is so much to gain from this kind of service.

So if you want to be the best in the software industry, telemarketing may do your business some good. It’s one of the best ways for firms to increase their capabilities. Not only will you have access to highly-skilled professional telemarketers, reliable service providers will make sure that you will be getting your marketing dollar's worth.

Improve Commercial Cleaning Leads with Lead Generation

A successful commercial cleaning service requires an ample amount of commercial cleaning leads coming in. That’s how things work. If you don’t have that, then don’t be surprised if your business folds up in the future. Well, maybe in the near future, given how volatile is our economy today. That’s why it makes sense if you use B2B telemarketing. That’s a strategy that has been known to work, and it’s one of the most reliable when it comes to lead generation services. You might think that telemarketing is an outdated method of generating cleaning leads, but make no mistake. This is the strategy that has saved many businesses during the past few years.

B2B telemarketing is an offshoot of the standard telemarketing. Instead of private individuals, it’s the companies that are being targeted by telemarketers. They would give a call, introduce your company, and explain how these firms can benefit from your commercial cleaning services. If successful, then it’s good for you. After all, there are plenty of firms who need cleaners; they just don’t know who to hire. Also, businesses are the most likely to hire the services of commercial cleaners in order to keep their workplaces orderly. It also allows you to skirt around the Do Not Call registry, which is a complete headache for those engaged in telemarketing to private homes.

That should give you some food for thought. It’s interesting to take note what B2B telemarketing can do for you and your firm. This might be the time to make that investment.

B2B Telemarketing is Better Than B2C

Though many people may perceive B2B and B2C as two similar concepts, it is a truth to be told that they are two different ideas. Engaging in business-to-business (B2B) lead generation is selling products (goods or services) from a company to another company. On the other hand, business-to-customer (B2C) operates from an entity directly to the end consumers. The difference between the two isn't limited to its definition alone. The process, related costs, strategic approaches, efficiency and effectiveness separate the two apart. After reading the article, all these and more will determine why B2C is a more challenging than B2B.

To find out, let's dissect the two:

Business-to-customer (B2C) Telemarketing

Though not generally classified, buyers of a B2C method are individuals, who pay a price for personal reasons. Thus, creating an emotional involvement, wherein B2C sellers should exert extra effort and persuade them to patronize the products. Needless to say, households might not be at home during the calling time or if they are able to answer the calls, they hung up before even a telemarketer can promote its products. In a survey conducted, 98% from almost two (2) million households confessed that a call from a telemarketer makes them “angry”.

The worst problem encountered in a B2C transaction is its failure to reach its targeted audience. This will result in a wasted effort, plus money thrown away for nothing.

Business-to-business (B2B) Telemarketing

Unlike in a B2C Telemarketing, buyers of B2B are executives and managers of another business entity. They exercise due care and professional skepticism. This is so because for every decision they have arrived with, the whole business will be greatly affected. However, this does not discount the fact that they also think for personal benefits. By this, B2B telemarketing should optimize both individual and company advantages.

On the other hand, one of the good things B2B gives is that, it reaches the entity's targeted audience. Once the telephone marketing representative transact with the targets, it is considered a warm lead.